MKV is an open container format for audio and video data created by Russian developers. The name of the format originates from the name of the project - Matroska (Matryoshka) with the addition of the first letter of the word Video. This format is considered an alternative to the much more popular AVI, but has not yet reached such a scale of distribution. MKV files are quite common among owners of fairly old mobile devices with Symbian OS and at the same time among those who prefer to watch video in FullHD, since MKV has good dynamics of transmitting video / audio streams. MKV with a wide range of features, in particular, storing audio tracks in different languages, is easy to edit, there are no freezes in large files.
M4R is a highly specialized audio file format. This format (full name - iPhone Ringtone File) was developed by Apple's IT giant specifically for the iPhone. This format creates music ringtones for the iPhone. ITunes Ringtone is the main program for opening files with the extension .m4r, and their creation is mainly using Apple iTunes. Formally, M4R files can only be created from songs and other works purchased in the iTunes music store. The size of the created ringtone in the M4R format can be a maximum length of not more than 40 seconds.