MP3 is the most common music (sound) file format. This format was developed by Fraunhofer IIS and Thomson. This format for storing and transmitting music (sound) files in digital form uses signal compression technology. That is why, unlike the previously widespread WAV format, MP3 files (full name - MPEG Audio Layer-3) are much smaller in size, and their sound quality is much higher. The MP3 format was one of the first and most successful sound compression methods. One of the important characteristics of this process is the degree of compression, that is, how much data is transferred per unit of time. Standard MP3 encoding is from 64 to 320 kb / s.
M4V is a video file format that has been downloaded from the Apple iTunes store. The format contains TV shows, videos, films, music. It looks like a .MP4 file, but it sometimes has copy protection when Apple's FairPlay DRM is used (technical copyright protection). The M4V format, i.e., MPEG-4 iTunes Video File, was developed by Apple. MP4 is a container format. Like the same formats as MOV, AVI, MKV, it provides the ability to combine a variety of multimedia streams into one file. Mostly it is audio and video. In order to play the protected M4V file, the computer must be authorized using the iTunes account from which the videos were purchased. In this case, it can be used in order to buy video. Unprotected M4V files can be played by other video players if the extension is changed from .M4v to .Mp4. Files with the M4V extension contain both sound and video data. You can convert M4V files to MP4 format. In this case, it will be possible to play them on other computers, since the M4V files are protected by DRM. MP4 files, compared to the M4V format, do not allow you to specify partition information.