AVI is a video file format developed by Microsoft. The Video for Windows package, within the framework of which the AVI format appeared, was developed by this company in November 1992. It was intended for the operating system Windows 3.1. Since then, for a quarter of a century, the AVI format has remained the main one for storing video files in all versions of Windows operating systems. The name of the format is an abbreviation of the full name Audio Video Interleave File. The format is used to store video data encrypted using a variety of codecs. AVI files, as a rule, use much less compression in comparison with similar formats.
M4V is a video file format that has been downloaded from the Apple iTunes store. The format contains TV shows, videos, films, music. It looks like a .MP4 file, but it sometimes has copy protection when Apple's FairPlay DRM is used (technical copyright protection). The M4V format, i.e., MPEG-4 iTunes Video File, was developed by Apple. MP4 is a container format. Like the same formats as MOV, AVI, MKV, it provides the ability to combine a variety of multimedia streams into one file. Mostly it is audio and video. In order to play the protected M4V file, the computer must be authorized using the iTunes account from which the videos were purchased. In this case, it can be used in order to buy video. Unprotected M4V files can be played by other video players if the extension is changed from .M4v to .Mp4. Files with the M4V extension contain both sound and video data. You can convert M4V files to MP4 format. In this case, it will be possible to play them on other computers, since the M4V files are protected by DRM. MP4 files, compared to the M4V format, do not allow you to specify partition information.