M4V is a video file format that has been downloaded from the Apple iTunes store. The format contains TV shows, videos, films, music. It looks like a .MP4 file, but it sometimes has copy protection when Apple's FairPlay DRM is used (technical copyright protection). The M4V format, i.e., MPEG-4 iTunes Video File, was developed by Apple. MP4 is a container format. Like the same formats as MOV, AVI, MKV, it provides the ability to combine a variety of multimedia streams into one file. Mostly it is audio and video. In order to play the protected M4V file, the computer must be authorized using the iTunes account from which the videos were purchased. In this case, it can be used in order to buy video. Unprotected M4V files can be played by other video players if the extension is changed from .M4v to .Mp4. Files with the M4V extension contain both sound and video data. You can convert M4V files to MP4 format. In this case, it will be possible to play them on other computers, since the M4V files are protected by DRM. MP4 files, compared to the M4V format, do not allow you to specify partition information.
MP4 is an abbreviation for MPEG-4 Part 14. It can also be called MPEG-4 AVC. In this case, the abbreviation AVC (Advanced Video Coding) is an advanced video encoding. By the name of the format, it is easy to guess that it is necessary for working with video files. The format was first proposed in 1998. Since then, MP4 is considered one of the most common file formats used to store and transmit multimedia. MP4 is a container format that provides the ability to combine audio, video, subtitles and pictures in one file. It is also suitable for posting rich content. Say three-dimensional graphics, menus and interactive features. There are many portable players and other devices that play MP4. For this, a PC or laptop is also quite suitable. The MP4 format is a robust application that needs relatively low performance. And therefore, users could use such a tool for their own purposes. This tool has found wide application, as the technology for the production of more and more powerful devices, both portable and desktop with a large hard drive capacity, is constantly evolving. Due to the fact that the speeds of various types of connections to the global network are increasing, MP4 has become more affordable. It acts like the MP3 format, although it is more complex. The format compresses files and remains high-quality.