A/B test significance calculator A/B test significance calculator

A/B conversion significance calculator

The calculator helps product and marketing teams quickly inspect whether a conversion difference looks meaningful.

Use proper experiment design for final decisions: sample size, duration, segmentation and multiple testing matter.

✓ Use the calculator to turn input values into a clear, repeatable result.
✓ Keep units and assumptions visible so the calculation can be checked later.
✓ Copy the result or key numbers for reports, messages or spreadsheets.
✓ Reset to defaults when you want to compare another scenario from a clean state.
✓ Calculators run in the browser and are useful for quick estimates before formal checks.
✓ For finance, health, engineering or legal decisions, verify important results with a specialist or official source.