A/B test significance calculator A/B test significance calculator

A/B conversion significance calculator

The calculator helps product and marketing teams quickly inspect whether a conversion difference looks meaningful.

Use proper experiment design for final decisions: sample size, duration, segmentation and multiple testing matter.

Use the calculator to turn input values into a clear, repeatable result.
Keep units and assumptions visible so the calculation can be checked later.
Copy the result or key numbers for reports, messages or spreadsheets.
Reset to defaults when you want to compare another scenario from a clean state.
Calculators run in the browser and are useful for quick estimates before formal checks.
For finance, health, engineering or legal decisions, verify important results with a specialist or official source.