Connect customer jobs, pains and gains with your offer. Identify unsupported claims, record experiments and owners, and export a fixed positioning worksheet.
Enter one customer segment and offer, then up to 20 customer-job mappings. The tool assembles your wording; it does not research the market or verify claims. Data stays in your browser.
A blank source is an unverified assumption. Entering evidence is not independent validation of product-market fit. Empty job rows are omitted. No AI-generated facts or customer feedback are invented.
Quick start
Connect customer jobs, pains and gains with your offer. Identify unsupported claims, record experiments and owners, and export a fixed positioning worksheet.
1
Enter your own data and check units and assumptions.
2
Calculate using the action button and review the result below.
3
Export the last successful report; recalculate after editing inputs.
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