M4V is a video file format that has been downloaded from the Apple iTunes store. The format contains TV shows, videos, films, music. It looks like a .MP4 file, but it sometimes has copy protection when Apple's FairPlay DRM is used (technical copyright protection). The M4V format, i.e., MPEG-4 iTunes Video File, was developed by Apple. MP4 is a container format. Like the same formats as MOV, AVI, MKV, it provides the ability to combine a variety of multimedia streams into one file. Mostly it is audio and video. In order to play the protected M4V file, the computer must be authorized using the iTunes account from which the videos were purchased. In this case, it can be used in order to buy video. Unprotected M4V files can be played by other video players if the extension is changed from .M4v to .Mp4. Files with the M4V extension contain both sound and video data. You can convert M4V files to MP4 format. In this case, it will be possible to play them on other computers, since the M4V files are protected by DRM. MP4 files, compared to the M4V format, do not allow you to specify partition information.
ALAC is the format of a small specialized program called an audio codec. Its main task is to compress a file with digital music without losing its quality. The name of the format created by Apple's IT giant is Apple's abbreviation Lossless Audio Codec. This format may also be called ALE (from Apple Lossless Encoder). Files in this format can play devices even with limited computing resources - such as an iPod. When compressing a file in this format, it is approximately 40-60% of the original file. Now almost every multimedia player based on the libavcodec library is able to play ALAC format files.