Markup and margin calculator Markup and margin calculator

Markup, margin and selling price

Find profit from a selling price, or set a price from a target margin or markup. Compare target margins and export the calculation.

Margin divides profit by selling price; markup divides it by cost. Enter amounts in the same currency and on the same tax basis. These are gross figures, before overheads and tax.

Gross margin and markup calculator

Use this calculator for retail pricing, services, ecommerce and quote checks.

Margin is profit divided by sale price; markup is profit divided by cost.

Quick start

Calculate gross profit or a selling price from margin or markup.

  1. Choose a calculation goal
  2. Enter cost, price or percentage and quantity
  3. Calculate, compare and export
✓ Use the calculator to turn input values into a clear, repeatable result.
✓ Keep units and assumptions visible so the calculation can be checked later.
✓ Copy the result or key numbers for reports, messages or spreadsheets.
✓ Reset to defaults when you want to compare another scenario from a clean state.
✓ Calculators run in the browser and are useful for quick estimates before formal checks.
✓ For finance, health, engineering or legal decisions, verify important results with a specialist or official source.

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