Subscription churn and LTV calculator

Calculate churn, retention, MRR, ARR, simple LTV and net revenue retention for a subscription base.

Result

Churn rate

Retention

96%

Ending MRR

19,110 USD

ARR

229,320 USD

Ending subscribers: 1,045
Net revenue retention: 97.67%
Simple revenue LTV: 450 USD

Ending subscribers	1,045
Net revenue retention	97.67%
Simple revenue LTV	450 USD

Subscription churn, MRR and LTV calculator

This calculator helps subscription teams quickly inspect the relationship between customer churn, revenue retention and recurring revenue.

For full cohort analysis, combine these estimates with real historical cohorts, discounts and plan changes.

✓ Use the calculator to turn input values into a clear, repeatable result.

✓ Keep units and assumptions visible so the calculation can be checked later.

✓ Copy the result or key numbers for reports, messages or spreadsheets.

✓ Reset to defaults when you want to compare another scenario from a clean state.

✓ Calculators run in the browser and are useful for quick estimates before formal checks.

✓ For finance, health, engineering or legal decisions, verify important results with a specialist or official source.

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Subscription churn and LTV calculator