Estimate customer gross profit, lifetime value, acquisition payback and retention. Compare churn scenarios and export a month-by-month cohort model.
A simplified steady-state model, not financial advice. Monthly inputs stay constant. No discounting, taxes, fixed costs or price changes. Cohort payback uses customer churn; revenue-churn LTV is a separate approximation.
Quick start
Unit economics: LTV, CAC and cohort payback
1
Enter monthly revenue, margin, CAC and churn.
2
Set revenue retention assumptions and the cohort horizon.
3
Calculate and compare payback, scenarios and exported tables.
Reviews are checked before publication. We publish genuine positive feedback and specific criticism. Spam and insults without useful detail are not published; profanity and personal details are masked. Positive votes are counted immediately; negative votes are counted after review.
Reviews reflect users’ experiences, not a guarantee of results or a description of the service limits. Use the rating buttons above to leave a review.
